2024 is well underway and you’re working hard to achieve this year’s big-picture business goals. One of these goals might be to elevate your wedding planning business to book higher paying, better aligned, dream clients. If so, this blog post is for you. I’m sharing 19 ways you can elevate your wedding planning business in 2024, covering marketing, branding, website copywriting, and so much more.

01. Refresh your brand colours.

Are you still using the same brand colours as when you started? The ones you picked out through personal choice, not strategy and colour psychology?
It’s time to switch to brand colours you know have an impact. Speak with a branding specialist. You can click here to find my recommendations. Or spend time researching and learning about visual branding.

02. Improve your onboarding process

Is your onboarding system the high-touch, faultless experience you high-paying clients expect? If not, consider ways you can improve your onboarding process. Perhaps you need to create better workflows in Honeybook, improve your website copy, or write some canned emails in your unique brand voice.

03. Switch your brand photos

Are you still showing up with the same brand photos you captured at the beginning of your wedding business journey? It’s time to book in with your favourite photographer and give these photographs a refresh. Once you’ve captured your current, on-brand imagery, implement it on your socials, in blog posts, and spread throughout your website copy.

04. Create a marketing brochure

The wedding industry is a space where the marketing brochure still flourishes. If you’re meeting clients in person or working with specific venues, you can sell your services and partnerships through a marketing brochure. Talking through a physical document exhibits professionalism and people are more likely to remember this one-on-one experience.

05. Work with a website designer

While website copy sells you your audience, website design captures their attention. Elevate your wedding business by improving your website design aesthetics, usability, and features.

06. Install a new website template

If you don’t want to work directly with a website designer, you can purchase a customisable website template.
Tonic Site Shops are stylish, high-end, and primed for conversion.
Pix & Hue is for my old-school WordPress lovers who want high functionality and something beautiful.

07. Update your website copy

Elevate your wedding business website by investing in website copywriting services that work while you do. This means, working with a professional website copywriter who can craft website copy your dream clients engage with, connect with, and book with you because of.

This is my speciality and you can learn more about my website copywriting services here.

08. Work with a wedding copywriter on your website copy

When updating your website copy, you can work with a website copywriter or a wedding website copywriter. The difference here is working with someone who specialises in all website copy or just works specifically in the wedding industry.

You can learn the pros and cons of working with an industry-specific wedding copywriter to elevate your wedding business here.

09. Develop your brand voice

Having a consistent brand voice helps people remember you, fosters connection, and establishes your brand. Plus, it makes showing up and sharing your message feel motivating and inspiring rather than fearful and futile.

Elevate your wedding business by developing and implementing a brand voice that feels true to you and resonates with your dream clients.

10. Use social media templates

Social media templates are a life-saver for marketing and consistency. I created a selection of my own templates using Canva. Whenever I have a great Instagram content idea, I add my copy to these templates and I’m ready to publish and share my message with my community.

11. Collaborate with wedding outlets

Reach out to wedding magazines and outlets to see if you can collaborate to increase your visibility and authority in the industry.

12. Improve your offboarding experience

The work isn’t done after you’ve perfected your onboarding experience. Wedding clients also expect a detailed offboarding experience.

Spend time talking through their experience, providing any further guidance, and ensuring you’ve met all their wedding planning expectations.

You might want to give a gift or inform them of a referral scheme during this period.

This is also a great opportunity to request feedback that you can market your wedding business with.

13. Take an education course and enhance areas of your business

Is there an area in your business you’re struggling with? These insecurities can shine through to potential clients and slow your progress. Whether it’s social media marketing, website copywriting, or blog writing, educating yourself will improve your confidence and influence your results.

14. Publish regular SEO blog posts

Increase your Google rankings, showcase your industry knowledge and build an engaged community with valuable blog posts.

15. Send a weekly newsletter

Engage with your audience and promote your wedding services through a weekly newsletter. Make sure you’re proving value, write as you speak, and stay consistent. I recommend Flodesk for stylish designs and usability!

16. Update your wedding galleries

I know you’ve just finished a season, and your galleries are overflowing with next-level designs and swoon-worthy ceremonies. It’s time to show these off! Update your neglected portfolio and show future clients what you’re capable of.

17. Design your Honeybooks & Dubsado forms

Elevate your wedding business by creating beautiful Dubsado forms that work seamlessly with your website design to ensure consistency in aesthetics.

18. Dedicate time to your wedding business brand strategy

Reconnect with your brand by delving into your brand strategy and defining your vision, mission, and purpose.

Brand and messaging strategy is something I include in my website copywriting services, so if you’re interested in developing a brand that your dream clients actually connect with and want to buy from, I’d love to help.

19. Invest in your wedding brand visuals

Using your understanding of your brand and its newly defined strategy of how to embody this, you can create or invest in brand design assets that bring the aesthetic side of your brand to life.

Use this blog post as a checklist for how to elevate your wedding business and make 2024 the year you finally create the wedding brand and business you’ve been longing for.

If you enjoyed this post, I know you’ll love How to book more destination weddings via your website & 5 mistakes you’re making on your wedding website and how to fix them