If there’s one thing every wedding pro I’ve worked with has in common, it’s that they love love. And most of them can’t help but swoon at the sight of romance. But, too often their wedding business website falls short of expressing this adoration.
You might tell your audience that you’re a romantic soul. But if the wedding planner or pro a few tabs over is saying the same thing, why should they be more inclined to believe you?
With so much competition in the wedding space, standing out isn’t easy. But it is possible, and your website copy plays a significant role in this.
Instead of telling your audience you’ll create a heart-soaring, eyes-watering romantic experience that’ll give Cinderella a run for her money, you need to show them.
What does show, not tell mean when writing your wedding business’ website copy?
‘Show don’t tell’ is a hangover from my creative writing days. But it’s something I think is incredibly important, especially if you’re selling creative services.
Telling your audience something would be,
“I create beautiful, romantic wedding experiences”
Or
“We’ll create a day reflective of your true romance”
Whereas showing them means bringing them in on the story, painting a vision, and inviting them to experience it with you through the page.
If you were showing your audience something, you’d say,
“This isn’t any wedding. This is your wedding. And that’s why there’s a candy store pop-up with all your favourite fizzy sweets – a homage to your second date when you bonded over your love of Haribo Tangfastics. That’s why you’re not walking down the aisle to something old and stale. You’re rockin’ down to the Foo Fighters and the backdrop to the first album you brought together. That’s why crisp, clean, and white aren’t on the menu. Instead, there’s disco balls, feather boas, and rainbow lights – because your most tender moments were always spent at a mid-dance party, having the best damn time.”
Rather than telling your audience you can provide something, you’re proving it to them through detail and imagery.
But to successfully tell these stories and engage your potential clients and couples, you need to sprinkle in some adjectives. These words will elevate the copy on your wedding business website, helping you tell greater, more realistic stories.
Whether your dream clients are rockstar romantics like above or more traditional, these words will help prove you’re the romantic soul you claim to be (and that your ideal clients desperately want you to be).
44 romantic words wedding brands need to consider for their wedding business copy
Enchanting
Passionate
Tender
Moment
Captivating
Intimate
Unforgettable
Swept away
Embrace
Heartfelt
Connection
Dreamy
Eternally
Love story
Breathtaking
Soulmates
Gentle
Caress
Romantic
Rendezvous
Adoration
Tender
Adoration
Blissful
Amour
Whispering
Sweet nothings
Radiant
Forever
Always
Starry-eyed
Passion
Cherished
Allure
Sparkling
Romance
Endless
Devotion
Moonlit
Serenade
Surrender
Velvet
Touch
Enigmatic
Why storytelling is essential for your wedding business website
Great storytelling using these romantic words is a non-negotiable for your wedding business website.
Weddings are an extremely personal experience, and your audience needs to know you understand them and their desires. Telling stories, even if they aren’t on their wedding wishlist, shows your potential clients how deeply you care about their experience. Plus, this level of detail shows you can deliver what they want. It’s the evidence they need that you’re capable of developing a vision and can deliver it to them with the level of detail present in your language. By doing this, you’ll inspire the emotions and feelings they want from their wedding experience, making them hungry for more.
Elevate your wedding business’ copy, wow your future dreamboat clients, and visit the Cupid Copy blog for more wedding brand resources.
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