The types of clients you attract in your wedding business aren’t random; they’re a reflection of your wedding business branding.
To successfully attract your dream, high-paying, luxury clients, your brand needs to look and act the part. This means investing in the brand essentials that position you as a luxury brand and appeal to the clients you’re seeking.
In this blog post, I’m sharing the 7 wedding business brand essentials you need to pay attention to if you want to attract high-end, luxury couples this engagement season.
Brand strategy for your wedding business
Your brand strategy underpins everything you do in your business. Consider it your guiding light and the most important wedding business brand essential.
You can not afford to skip this step. If you do, you’ll forever struggle to establish yourself, convert truly aligned clients consistently, and show up with ease and intention.
Through this process, you’ll uncover why your brand exists, who it’s best equipped to serve, how you can serve them, and the ways you can attract these people.
Remember, people don’t buy what you do, they buy why you do it – Simon Sinek.
Brand strategy is the key to defining and sharing this to drive impact in your wedding business.
As a wedding business seeking high-end, luxury clients, your strategy works to position your brand as their perfect match. This positioning will inform your messaging, visual identity, and website copy to ensure everything you’re publishing works to make you more appealing to these high-level clients.
To enquire about brand strategy services with Cupid Copy, click here.
Visual branding for your wedding business
Once you’ve developed your brand strategy, you can create a visual identity that makes your presence more impactful.
A luxury client expects equally luxurious visuals. This is because the imagery you put into the world will be perceived as a reflection of your brand. If you’re claiming to be a luxury wedding planner, but showing up on Instagram in your Crocs and joggers, you’re not selling the luxury lifestyle your dream client expects of you.
All your visual branding needs to further establish your position as a luxury business.
To do this, I highly recommend working with a brand designer. DIY branding will turn away your luxury client who expects everything to be of the highest standard.
Working with a wedding brand designer on your colours, fonts, and logos will enhance your brand and position your business as a luxury business.
To access Cupid Copy’s list of recommended brand designers, enquire here.
Brand Messaging for your wedding business
Your brand messaging connects with your audience. As we discussed, people buy your why. And it’s the job of your brand messaging to share this why.
However, brand messaging isn’t as simple as telling your audience why your brand exists once and hoping they remember it. It’s about conveying the value and uniqueness of your brand and doing it effectively across platforms to ensure memorability.
Your brand message fosters a connection between you and your dream client, which is why it’s essential you remain true to this message. Not only do you need to share your values, differences, and beliefs, but you also need to show how your brand embodies these through your wedding business marketing.
Pro tip: Messaging can be difficult in a society with short attention spans. That’s why you must learn how to share your message alongside accurately defining it. You do this by developing hooks, stories, and plug-and-play phrases so your brand can become known for.
To learn more about brand messaging, click here.
To enquire about brand messaging with Cupid Copy, click here.
Luxury brand photography for your wedding business
Similarly to your brand visuals, your brand photography needs to look the part. This means investing in a professional brand shoot that fosters a connection with your audience and presents your brand as a luxury business.
DIY dining room pictures might feel easy and efficient as you focus on client work, but they don’t suggest high-end, white-glove experiences. After all, if this is how you treat your own brand, what can clients expect when you’re serving them? They’re going to assume, not great things!
Invest in professional brand photography with luxury creative direction to solidify your brand positioning and improve your visibility and memorability across platforms.
Website copy that converts for your wedding business
You can have the best wedding business branding in the world, but it won’t matter if your website copy doesn’t convert. After all, it’s these words on the screen that book clients and secure dream projects.
If your website conversion rate is low, you’re at the mercy of your wedding business, clients, and marketing. Efficient and effective website copy qualifies your leads and converts them with ease. This means your website can be your business’s best sales rep while you get to enjoy doing the work and things you love away from the screen.
To assess the effectiveness of your website copy, look at your traffic versus conversion rate. Do you have a lot of people on your website but few people booking through it? This suggests your website isn’t converting well.
Equally, if you’re getting conversions, but they’re not from aligned, dream clients, your website copy is attracting and converting the wrong people. If this is the case, you need to rewrite your copy and address the people you want to work with.
To learn more about website copy, click here.
To enquire about website copy services with Cupid Copy, click here.
High-end website design for your wedding business
While website copy is your number one priority when it comes to securing bookings, a high-end website design is also a non-negotiable wedding business brand essential. As mentioned, luxury clients expect the highest quality experience across the board, and for many, that will start on your website.
Your website sets the tone for your client’s experience and determines their opinion of you. If you want to be desirable to luxury clients, your website needs to impress and inspire these affluent individuals.
High-end websites have distinctive designs with lots of white space, user-friendly navigation, and high-quality assets (your other wedding business brand essentials.)
Like your brand design, working with a luxury website designer who knows how to create websites luxury couples admire means you can easily position yourself as a luxury wedding business.
To access Cupid Copy’s list of recommended wedding website designers, enquire here.
Consistent & cohesive online presence for your wedding business
These 7 wedding business branding essentials are only effective if you implement them repeatedly across platforms.
Being cohesive and consistent with your brand means increasing memorability, and familiarity, and becoming known for who you are – a high-end wedding business.
Failing to show up as the high-end, luxury brand you are means risking trust and awareness amongst your dream clients. Instead, you should become a constant and familiar presence they feel comfortable with and trust.
To do this, you need to use the same brand photographs, messaging, and design styles from your website to your Instagram. Your dream client should be able to see your post and immediately identify it as you.
By doing this, they’re more likely to see you as a trustworthy authority they’d feel comfortable and confident buying from.
The secret to attracting luxury clients and couples in your wedding business is looking, feeling, and acting the part. And that comes from your wedding business brand essentials. Your brand assets must reflect and affirm the type of brand you need to be for your dream clients to see you as an authority they admire and trust. But, to do this effectively and ensure long-term results, you must be consistent. Develop, define, and implement your wedding business brand essentials consistently, across every platform, and throughout your marketing efforts.
To learn more about luxury wedding business branding, browse the Cupid Copy blog.
To enquire about brand strategy, messaging, and website copywriting services with Cupid Copy, click here.
