You’ve started the wedding business you’ve always dreamed of, but one question is on your mind, how do I market my wedding business?

Whether you’re a wedding photographer, planner, or vendor, you need to successfully market your business to book dream couples and increase your revenue. If you don’t, your dream business will quickly become a nightmare.

(But this blog post is here to make sure that doesn’t happen!)

The good news is that there are many ways to market your wedding business, and I promise you’ll find a marketing strategy that aligns with you and your preferences.

In this blog post, you’ll learn the different ways you can market your wedding business alongside insight into what these methods entail, so you can make an informed decision on how to market your wedding business.

How do I market my wedding business?

There isn’t a right or wrong way to market your wedding business. All of these approaches have proven successful for wedding businesses in the past. You can stick to one of these methods or combine them for a cross-platform marketing strategy.

Blogging, SEO & website copywriting 

I’ve combined these three because they’re the ultimate wedding marketing trio, and largely depend on one another.

If attracting and booking clients through Google Search is your goal, this is the ideal wedding marketing strategy for your business.

To get more wedding bookings via Google, you need to increase your SEO (search engine optimization). To do this, you need to blog regularly using relevant keywords. These keywords tell Google what you do and how you serve your couples. By doing this, Google knows to place you in the search results for your target keywords.

E.g. If you’re a wedding planner in Washington and you create a blog post on ’10 must-see wedding venues in Washington’, Google knows you help couples looking to get married in Washington and is more likely to suggest your content to these searchers.

Blogs are also a way to give value to your audience, building trust and fostering a connection – modern couples and consumers expect this from the people they invest in.

Tools such as Keyword Surfer and Uber Suggest can help you find the best target keywords for you to use in your blogs.

However, there’s no point in blogging regularly and optimising for search engines if your website copy doesn’t convert the traffic that lands on your website. You need to make sure your on-page copy (your Home, About, Services, and any additional pages) speaks to your dream couples, shows them you’re their perfect-match wedding pro, and inspires them to book with you. 

Learn more about website copywriting here and click here to hire a wedding copywriter for your business.

Pinterest marketing

To further the reach of your SEO blogs, you can share them on Pinterest. Pinterest is a popular platform for couples seeking wedding inspiration, helping you put your valuable content right before your ideal clients.

Social media marketing

One step further from Pinterest marketing for wedding pros is social media marketing.

Showcase inspiration from your portfolio, provide tips and tricks, and foster a connection through sharing the behind-the-scenes of your business with your dream clients. 

Social media marketing is a great way to directly engage with your dream couples and drive traffic to your website. However, it can be a demanding and highly competitive space, make sure to find a strategy on socials that feels manageable for you.

Before hopping onto every social media platform, consider where engaged couples and your ideal clients are. They’re not likely to be looking for wedding inspiration on LinkedIn, but Instagram would be a great place for this kind of content. Discover where they are and meet them there.

Local networking & wedding shows

If digital marketing isn’t for you, you can focus your marketing efforts on in-person events. 

Attend local networking events to connect with wedding industry peers and potential couples. 

Market your wedding services at wedding shows in the areas you serve. Here, you’ll be able to connect one-on-one with couples seeking your services. 

Visit local wedding venues and make connections with their events team. Usually, these venues will have a list of recommended wedding vendors. Be honest about your intentions of fostering a working relationship that serves both sides, and make sure to pitch yourself and your wedding business services, so they know how good you are at what you do.

While in-person marketing feels very different from digital marketing for your wedding business, you need to approach it with the same mindset and strategy. Create a plan and a timetable for the places you’re going to visit over the next few months and the desired outcomes of each of these trips.

Wedding Directories

Wedding directories are a great resource for wedding pros and couples. It gives couples one easy place to research and find their perfect wedding team. And it allows you to be in the select pool of people they’re choosing from. 

However, the best wedding directories for wedding pros usually have a significant price tag. You need to decide if it’s worth paying to be on these platforms or if you can book couples through your own marketing strategies. 

Before deciding, research possible wedding directories that list vendors in your area, assess the pricing, and seek reviews from wedding peers who can give you an insight into the ROI of these platforms. 

How do I market my wedding business? Conclusion

There are multiple ways to market your wedding planning business. It’s about finding the marketing platforms you enjoy and developing a strategy that you can be consistent with that produces the ROI you want. 

As a website copywriter for wedding pros, I always advise my clients to experiment with a few marketing methods that align with them, see how they perform, and then hone in on a streamlined strategy. When it comes to wedding business marketing, the most important thing is consistency, so don’t overload yourself by trying to do it all. You’ll benefit from doing fewer things better than doing a little bit of everything.

If you’re looking to outsource your wedding business marketing, Cupid Copy can help. I work with wedding pros on their website copy and marketing collateral through intensive projects and monthly retainers. Click here to book a no-pressure connection call and explore your options.