When it comes to investing in your business, you want to ensure you’re getting value for money. Website copywriting is a large part of your brand and marketing strategy, and when done well, it will hugely influence your future success. However, the level of support you need from your website copywriter will differ depending on your current stage in business and the revenue you’re bringing in. 

In this post, I’m answering the all-important question, ‘How much does website copywriting cost?’ and the different things that will influence the price tag of your chosen website copywriting service. 

Website copywriting rates: What do they include?

The first thing to consider when looking at potential website copywriting services is what you’ll receive from your website copywriter. 

Some website copywriters will have set packages with clearly defined deliverables like this. Often, these copywriters are further along in their careers and understand what their clients need from their experience in the industry. 

This experience comes from years of serving creative brands and understanding what they need to connect with and convert their ideal clients via their websites. 

Alternatively, you might work with a freelance copywriter who charges by the hour and provides the work you request. These copywriters are likely to have less experience and may not fully understand the intricacies of how website copywriting works alongside brand strategy and messaging. However, if you’re new to business and just need assistance with improving a few sections (primarily spelling, grammar, and flow) on your website, copywriters with hourly rates are well suited to your current needs.

These copywriters may also charge per word or page. However, as copywriting is often a case of refining while still emphasising your message, I’d advise steering clear of this payment structure as it can impact the quality of the work you receive.

The variety of website copywriters in the industry means it’s impossible to give one answer to the question, ‘How much does website copywriting cost?’ because website copywriting deliverables can differ significantly. When deciding which freelance website copywriter or website copywriting business you want to collaborate with, look at their deliverables and ensure they align with your current business needs. 

Things to consider when looking at deliverables for website copywriting services:

-How many calls do you get? Are these strategy sessions, walk-throughs, or something else?

I always recommend working with a copywriter who has at least an initial strategy session or kick-off call – you’ll see them titled differently across the industry, but what this means is that you have a call to start your project, discuss your brand, and share your website goals.

-How many pages of custom website copywriting will you receive?

-Is your brand/messaging strategy included?

For your website copy to have a big impact on your business, across platforms, and on your confidence, you need to have a clear messaging strategy. 

Learn more about the relationship between website copywriting and brand messaging here.

-Is SEO included in your website copywriting service? If you care about ranking higher and making more sales through Google using your website, SEO is necessary. 

-How many revisions do you get included in the price of your copywriting service? 

Website copywriting rates: What influences them?

It’s not only deliverables and service structures that vary among copywriters. The question, ‘How much does website copywriting cost?’ is determined by the experience, location, expertise, and demand of the website copywriter.

Experience

Naturally, website copywriters with more copywriting experience will charge more because they have a deeper understanding and knowledge of their craft.

Expertise

Similarly, a website copywriter who has dedicated themselves to being an expert in their field will charge more. This doesn’t necessarily mean they’ve spent decades in their field, but they’ve studied (formally at university or independently), practised, and honestly, obsessed over the art and science of website copywriting. 

A website copywriter who’s done way over their 1,000 hours is always going to come with a bigger price tag.

Location

With the internet, it’s possible to hire people from all around the world. The majority of my clients are in the United States, while my copywriting business and I are in the South of England. 

While it’s amazing to connect with and collaborate with people all over the world, it can also influence what you pay for website copywriting services. Freelance copywriters or business owners living in expensive areas will charge more to help support their lifestyle and ensure their business remains profitable.

Demand

In-demand copywriters will charge more to qualify and refine their leads. This ensures they can still serve people to the best of their ability without burning out or compromising the quality of their work.

How much does website copywriting cost?: The average

Website copywriting investments can range from £1,000 to £10,000+, meaning there is no average. But this does tell you that for a decent copywriter, expect to pay at least £1,000. 

How much does website copywriting cost?: My website copywriting rates

To answer the question, ‘How much does website copywriting cost?’ with real examples, let’s break down my website copywriting rates and what they include.

As a website copywriter with 4 years of experience (firstly as a general copywriter then as a website copywriting specialist) and reasonable demand, I offer one signature website copywriting package:

My website copywriting service includes:

• 2-3 hour strategy session
• Signature brand message & voice development
• 4 pages of custom website copy
• SEO optimisation
• 1 hour copy walk-through
• + 2 rounds of complimentary revisions
• + Collaboration with your website designer if applicable
• + Comprehensive brand & messaging guidelines covering everything you need to know about your brand and the most effective way to communicate this

As mentioned, this is a service I developed from my years of experience serving creative brands (website designers, wedding planners, photographers & more). 

While this is the basis of my signature service, my clients can add to this to suit their needs. Additional website pages, sales pages, and marketing assets can be included in this offer. 

My website copywriting service cost

For this website copywriting service, clients currently pay £3,200. I always give my USA clients the option to pay in USD with a small additional fee to cover transaction costs. I also offer all clients the choice to pay with a payment plan. Payment plans can be 2-8 months. 

This service runs for 4 weeks unless additional deliverables are added and there are two calls at the start and end of the project, meaning it’s high-impact with low demand – your time and energy are respected and protected throughout. 

I put my website copywriting service costs up quarterly to reflect my experience and the growing demand for this service. So, in Q3, my prices will rise by £200, making them £3,400. 

Other copywriters might raise their prices with every project, every 6 months, or every quarter like me. This really is a personal choice for the copywriter and (potentially) their team.

This blog post has explored the question, ‘How much does website copywriting cost?’ And while the answer isn’t straightforward (that’s business for us, huh?), this blog post insight into the things that can influence this. Expertise, experience, demand, service structure, and deliverables are all things to consider when assessing the cost of a website copywriting service. As with all business investments, when it comes to hiring a website copywriter, you need to assess these things in depth to determine which website copywriting service and website copywriter best suits your needs. And always make sure this business or person is someone you trust and vibe well with! After all, they’ll be adopting your voice and sharing your message for you!

For more guidance on hiring a website copywriter for your brand, read these blogs:

4 things to consider before you hire a website copywriter

What to look for in a copywriter’s portfolio 

What is a website copywriter and do you need one for your small business?

Happy reading!xo