“How to create an email list” is a question every business owner wonders. You’re told about the astonishing email marketing stats: ‘The average ROI through email marketing is $36 for every $1 spent.’ Wow. And you understand how essential it is to own your audience, not just rent them from social media platforms. But, no one is telling you easy and effective ways to get people on your email list ASAP.
The first thing people will tell you regarding”How to create an email list” is to create a lead magnet! While I think lead magnets are wildly effective (I have two you might want to check out: The Obsession-Worthy Brand Voice Workbook & Steal My Service Page Structure), lead magnets are time-consuming. You might not have time to develop your lead magnet, might be considering what to create, and, ultimately, you want people joining your email list quicker than yesterday (kinda).
If you want to successfully promote your email newsletter and encourage sign-ups, you need great copy. This means understanding what your dream clients want/need and positioning your newsletter as providing this. Here are a few ways you can do this:
how to create AN email list: steal my email sign-up copy
Provide exclusive information
The only place you’ll receive behind-the-scenes access to what it’s really like growing a 1-million dollar online business
Hone in on personality
Sharing cringe-worthy stories, my biggest regrets, oh, and a biz tip or 2
Focus on value
Access my best business tips plus step-by-step guidance on how to apply them to your industry
Promise to overdeliver
Sharing everything it took me 10 years & 2 failed businesses to learn
Focus on community
Join the [X] newsletter and experience THE place for ambitious brands to connect & grow
Guarantee actionable advice (not just fluff)
The [X] newsletter is your ticket to business-changing marketing advice. Subscribe today and start implementing habits & strategies that are proven to increase reach & revenue
Create a sense of curiosity and intrigue
We’re not into gatekeeping, which is why we’re spilling the beans on all the marketing secrets the big dogs don’t want you to know…I’ll just say, it’s *kinda* crazy what you’re not aware of
Inspire urgency
For one week only, we’re sharing everything we did to achieve our recent 7-figure launch– subscribe today to access our step-by-step launch formula (we usually charge £10k for this kind of strategy breakdown, so don’t miss out)
Highlight ease
Subscribe to the [X] newsletter, your 5-minute marketing lowdown and the perfect accompaniment to your morning coffee
Remember, people aren’t subscribing to your brand’s newsletter to learn about you. Email newsletters are an exchange– your email for some kind of value (education, entertainment, guidance). You need to promise your audience that they’ll receive this before signing up if you want them to welcome you to their inbox.
