Wait! Before you start reading, I need to tell you something – this blog post references Cupid’s Copy Companion, my website copy template. She’s getting a 2025 upgrade and relaunching soon. So, if you’re searching for an actionable & easy-to-use website copy template, join the waitlist to grab your copy when she’s back.
Wondering if you can write your website copy and produce the results you want to see? It’s entirely possible! I’ve witnessed numerous creatives penning their own website copy, welcoming dream clients, better reach, and increased revenue. However, this task is made easier, and the quality of your copy is better, if you have a professional website copy template to guide you.
A website copy template means no more twiddling your thumbs, waiting for inspiration to strike, and second-guessing your work pre or post-publish. Instead, you can write website copy you know is true to your brand, inspires action from your ideal client, and is structured to sell.
In this blog post, I’m sharing how to effectively use a website copy template to write your website copy and whether hiring a website copywriter or using a copywriting template is right for you.
What is website copy?
Website copy, sometimes referred to as website content, is the words on your website. These words are what sell your offer/service to your ideal client/customer. A website copywriter will strategically write these words to connect with, engage, and convert your ideal client, increasing your bookings/purchases and growing your business.
Why website copy matters for your creative business
Without website copy, you’ll struggle to make sales. Like all marketing, website copy requires a deep understanding of your ideal client, your industry, and sales psychology. You might have a few sales on a fluke, but having strategic, on-brand website copy enables you to make consistent, high-quality sales.
Website copy also acts as a conversation between you and your dream client. It’s an opportunity to connect through the screen, attract like-minded people, and build relationships (something that makes sales more aligned and business more fun!)
What is a website copy template?
A website copy template guides you through the process of writing your website copy. Templates will vary depending on the copywriter or marketing business they’re from. Some website copy templates will have a plug-and-play approach where you can fill in the blanks to craft semi-custom copy. Other website copy templates will guide you through the writing process and provide you with a website copy outline (my fave!) to write fully custom copy for your brand.
The best website copy templates will also include website copy examples for inspiration and copywriting techniques for education.
Ultimately, a website copywriting template takes away the stress, overwhelm, and doubt of the copywriting process and guides you through writing a website that’s primed for connection and conversion.
Website copy template versus website copywriter
Website copy templates are a DIY resource, whereas a website copywriter will write your copy for you.
You still need to write your website copy yourself if using a template. This means you need to dedicate time to the writing process. However, this will be made easier and more efficient because of the template.
E.g. Using Cupid’s Copy Companion, your guide to writing website copy that converts, you can write your website copy in 7 days, as opposed to the months you’ve spent struggling through in the past.
Website copywriting templates are also a lower investment, so are well suited to those newer to their business journey who don’t have the budget to invest in a professional website copywriter.
However, if you don’t have time to invest in the writing process and you want to press publish on website copy you know ticks every box (SEO, messaging, voice, connection, conversion), working with a website copywriter is the right choice for you.
Usually, only 2-3 hours of your time is required when working with a website copywriter. And these professionals understand exactly what’s required to write a website that acts as your business’s best sales asset. If you want 100% confidence in the performance of your website and marketing, work with a website copywriter.
How to use a website copy template to write your website copy
As every website copy template is unique, the process of writing your copy using one will be different too. However, there are things you can do, no matter the template or resource you’re using, to optimise your time and writing experience:
Dedicate a time and day to writing your website copy
Instead of having “write your website copy” forever clinging to your to-do list (I see you 👀), set aside designated “writing time”. This can be a day of the week, a period each day, or a date in the calendar, whatever works for your schedule. The point is to have a time when you’re focused on writing your website copy. This makes it easier to hold yourself accountable and stops other “priorities” from taking over.
Familiarise yourself with the template and education first
Before putting pen to paper, or fingers to keys, familiarise yourself with your website copy template. Spend some time reading through each section, how it works, and what’s required of you to get the most from it.
My website copy template, Cupid’s Copy Companion, is a comprehensive guide with education and techniques baked in. I always recommend users read through this first to absorb as much information and start writing once they have an understanding of what they need to write and how they can enhance this.
Decide where you want to start and write from there
If you’re wondering, “Where do I start?” when writing your website copy, don’t fret. There isn’t a right or wrong way to write your website copy.
I always start my client’s website copy projects on the About Page. For me, this helps me connect with them and better understand their uniqueness, message, and perspective. Once their About Page is written and I can fully step into their shoes, I’ll write their Services Page, Contact Page, Portfolio Page, and finally, their Home Page. I always write the Home Page last as this acts as an overview of their site and links out to the other pages.
This is my website copywriting process, but it might not be yours. You’ll develop a system that aligns with you – for some that will mean working through the template line-by-line, and for others, it will be working through sections that feel easiest and most exciting.
Reading through your guide/template will help you determine where you want to start writing from. Once you’ve established this, create a schedule that fits your time frame.
E.g.
Monday afternoon: About Page writing
Tuesday afternoon: About Page copy editing
Wednesday morning: Services Page writing
Wednesday afternoon: Services Page copy editing
Thursday morning: Home Page writing
Thursday afternoon: Home Page copy editing
Friday: full website copy editing
Cupid’s Copy Companion: your comprehensive guide to writing website copy that converts
As mentioned, Cupid Copy’s website copy template is Cupid’s Copy Companion, a comprehensive guide to writing website copy that converts.
I didn’t want this to be a generic plug-and-play template that leaves you with website copy that’s a mirror image of the business next door. Instead, I want to educate and empower you to write website copy that’s true to you and reflects your unique brand. That’s why this is an in-depth guide to writing your website copy with a website copy outline at the back.
Inside, you’ll discover step-by-step guidance for all 24 essential sections of your Home, About, and Services Pages. In these sections, I’m holding your hand through what you need to write and how to write it. Alongside these detailed instructions, you’ll access new and published examples for inspiration. Plus, you’ll get the inside scoop on the best-performing copywriting techniques to make your website copy more engaging, inspiring, and money-making.
