Wondering if you can DIY your website and produce the results you want to see? It’s entirely possible! I’ve witnessed numerous new and established business owners write their own website copy, welcoming dream clients, better reach, and higher revenue.
Their secret? Using a website copywriting template.
A website copy template means no more twiddling your thumbs, waiting for inspiration to strike, and second-guessing your work pre or post-publish. Instead, you can write conversion-optimized website copy you can trust to sell your services while you work.
In this blog post, I’m sharing how to use a website copy template to write your website copy, and exploring whether hiring a website copywriter or using a copywriting template is right for you.
What is website copy?
If you’re new around here, hi, I’m Jasmine—website copywriter and strategist. You might know website copy as “website content”. It’s the words on your website. These words are what sell your offer/service to your ideal client. A website copywriter will strategically write your website copy to connect with, engage, and convert your ideal client, increasing your bookings/purchases and growing your business.
Why website copy matters for your business
Without website copy, you’ll struggle to make sales. Like all marketing, website copy requires a deep understanding of your ideal client, your industry, and sales psychology. You might have a few sales on a fluke, but having strategic website copy streamlines your sales process and increases your conversion rate.
What is a website copy template?
A website copy template guides you through the process of writing your website copy. Templates will vary depending on the copywriter or marketing business they’re from. Some website copy templates will have a plug-and-play approach where you can fill in the blanks to craft semi-custom copy. Other website copy templates will guide you through the writing process and provide you with a website copy outline to write fully custom copy for your business.
The best website copy templates will also include website copy examples for inspiration and copywriting techniques for further education.
Ultimately, a website copywriting template takes away the stress, overwhelm, and doubt of the copywriting process and guides you through writing a website that’s optimized for connection and conversion.
Website copy template versus website copywriter
Website copy templates are a DIY resource, whereas a website copywriter will write your copy for you.
You still need to write your website copy yourself if using a template. However, the extent of your writing responsibilities will vary depending on the template you use.
In Cupid’s Copy Companion, my website copy guide and template, you can write your copy in under 7 days using the guide to craft custom copy, or you can be publish-ready in just a few hours using the plug-and-play template.
Website copywriting templates are also a lower investment, so are well suited to those newer to their business journey who don’t have the budget to invest in a professional website copywriter.
However, if you don’t have time to invest in the writing process and you want to publish website copy you know ticks every box (SEO, messaging, voice, connection, conversion), working with a website copywriter is the right choice for you. Usually, only 2-3 hours of your time is required when working with a website copywriter. And these professionals understand exactly what’s required to write a website that acts as your business’s best sales asset.
If you want 100% confidence in the performance of your website and marketing, work with a website copywriter.
How to use a website copy template to write your website copy
As every website copy template is unique, the process of writing your copy using one will be different too. However, there are things you can do, no matter the template or resource you’re using, to optimize your time and writing experience:
Dedicate a time and day to writing your website copy
Instead of having “write your website copy” forever clinging to your to-do list (I see you 👀), set aside designated “writing time”. This can be a day of the week, a period each day, or a date in the calendar, whatever works for your schedule. The point is to have a time when you’re focused on writing your website copy. This makes it easier to hold yourself accountable and stops other “priorities” from taking over.
Familiarise yourself with the template and education first
Before putting pen to paper, or fingers to keys, familiarise yourself with your website copy template. Spend some time reading through each section, how it works, and what’s required of you to get the most from it.
Decide where you want to start and write from there
If you’re wondering, “Where do I start?” when writing your website copy, don’t fret. There isn’t a right or wrong way to write your website copy.
I always start my client’s website copy projects on the About Page. For me, this helps me connect with them and better understand their uniqueness, message, and perspective. Once their About Page is written and I can fully step into their shoes, I’ll write their Services Page, Contact Page, Portfolio Page, and finally, their Home Page. I always write the Home Page last as this acts as an overview of their site and links out to the other pages.
This is my website copywriting process, but it might not be yours. You’ll develop a system that aligns with you—for some that will mean working through the template line-by-line, and for others, it will be working through sections that feel easiest and most exciting.
Reading through your guide/template will help you determine where you want to start writing from. Once you’ve established this, create a plan that fits your time frame and requirements.
E.g.
Monday afternoon: About Page writing
Tuesday afternoon: About Page copy editing
Wednesday morning: Services Page writing
Wednesday afternoon: Services Page copy editing
Thursday morning: Home Page writing
Thursday afternoon: Home Page copy editing
Friday: full website copy editing
If you’re using the website copy template inside Cupid’s Copy Companion, you can complete your website copy in just a few hours. All you need to do is fill in the prompts with your offers, format it on your website, and press publish. Easy!
Cupid’s Copy Companion: your comprehensive guide to writing website copy that converts
As mentioned, Cupid Copy’s website copy template is Cupid’s Copy Companion, a comprehensive guide + website copy template for writing conversion-optimized website copy.
You’ll access:
- In-depth guidance & education on all 29 essential sections of your Home, About, Services, Contact/Inquiry, and Portfolio page
- An understanding of the purpose of these sections & how they work
- A complete template ready for you to paste into your Google Doc and swap in your offer titles/transformations
- 33 new & proven (published) examples for you to use as inspiration for writing your website copy
- 18 marketing tips + copy prompts
- 7 need-to-know copy formulas
- Mini SEO guide
- Brand voice development exercises
- Ideal client understanding exercises
- Sales techniques from a copywriter’s toolkit
Plus the hours saved you would’ve otherwise spent staring at that tantalising Googe Doc 👀
Click here to download the single-use version to use on your website.
Click here to download the licensed version to use with your clients—perfect for website designers!
