Writing persuasive content for your website is essential for making sales.
Whether you’re a service-based business, wedding pro, or product-based company, persuasion is how you move your ideal buyer from A to B to make more money.
However. writing persuasive content for your website isn’t as easy as implementing a few techniques and watching your dream clients roll in (if only, eh?)
It requires research, experimentation, and refining — three things that are required of any great and dedicated copywriter! So, if you’re ready to write more persuasive content for your website, start with these 4 tips:
How to write persuasive content for your website (beginners guide)
Understanding your dream client
Writing great content and copy depends on you understanding your dream client beyond their demographics – who are they as people?
If you understand their desires, pain points, hesitations, and anxieties, you can write website content that accounts for these and positions your brand as the solution they need.
Consider
Their pain points → how can you help them overcome or avoid these?
People run from pain and will do everything they can to avoid it. So, if you’re promising your dream client that you can stop the pain in their life, they’ll find this extremely persuasive.
Their desires → what does your dream client want and how can you fulfill this?
Bonus points if you explain how you do this better than anyone else – what would be even more attractive to your dream client?
If you’re struggling to understand your dream client/customer, download my free About Page guide which includes the exact About Page prompts I use for understanding my client’s dream buyers.
Highlight your uniqueness
At Cupid, I focus on finding one unique difference in my client’s brand, processes, or offer, and honing in on that.
I ensure this uniqueness is an asset to their ideal client and extremely attractive to them/their situation.
An example of this is the Cupid Brand Messaging & Website Copywriting Experience – I provide every client with comprehensive messaging & voice guidelines that ensure they have a high-converting, well-written website and are empowered to share their message across platforms.
Inside, my clients receive guidelines on exactly how to show up across platforms to have the biggest impact. As brands relying on digital marketing and that often struggle to write captions or share stories, this is an incredible tool to have in their back pocket and increases the value of my website copy services.
Consider what makes you different and how this improves your client’s experience or lifestyle.
Use persuasive language in your copy and content
While writing persuasive content for your website encompasses many things, you can implement persuasive phrases and language that’s scientifically proven to resonate with consumers.
Examples of persuasive language and words include:
- Exclusive
- Limited time
- Save
- Free
- Complimentary
- While stocks last
- Guarantee
- Act now
- Members-only
- Join X of others
- Trusted by
Provide social proof
Social proof is one of the most compelling sales techniques. We want to see what’s possible for use by learning about other’s experiences. Without compelling social proof, you’ll struggle to develop trust with your potential buyers, hindering the likelihood they’ll convert into paying clients/customers.
Forms of social proof you can use to persuade your audience:
- Testimonials/feedback
- Affiliated brands
- Client results
- Project case studies
- User-generated content
Address your potential client/customer objections
The biggest hurdle between you and your future client/customer is their objections. These are the things they believe or are experiencing that are holding them back from investing.
Buyer objections might be
- Time
- Investment
- Internal beliefs about what they are/aren’t capable of
- Understanding the value of your offering
- Previous negative experiences
You might also discover less common objections within your audience. The best way to identify these is simply by talking with your audience.
To overcome these, you need to show your audience why their objection doesn’t matter or isn’t relevant to their situation – always remaining respectful and understanding while you do this.
For example, a potential copywriting client for my website copywriting services might be hesitant to invest. But when they learn website copywriting is one 4-figure investment that generates multiple 4, 5, and 6 figures, the investment doesn’t feel so scary or so much of a risk, so their objection lessens.
Another example is, a potential client is worried about the time working with a wedding planner will demand of them. But once you explain how hiring an expert actually helps them save time through trusted systems and processes, they no longer have this objection and they’re excited to optimise their time during this experience.
Writing persuasive content for your website means being able to sell to your dream clients 24/7.
Honing your writing abilities or outsourcing your copywriting is your secret to stepping away from the social media hamster wheel and bringing in truly aligned clients with ease and intention. If you’re interested in working with a persuasive website writer, I’d love to help.
You can click here to learn more about my signature website copywriting services.
