Blogging is the best thing you can do for your wedding business in 2023. There, I said it.
I’m a blog lover and I don’t care who knows it!
Before you ask, no, blogging is not dead. Things might be slightly different from those 2010 days of Blog Lovin’ and ‘what’s in my bag’ content. But producing consistent content for your wedding content has so many benefits.
Blogging’s unparalleled ability to increase visibility, build community and promote sales mean it 100% should be part of your 2023 (& beyond!) marketing strategy.
But before we dive deep into all the transformations blogging will provide your wedding business, I want to share why blogging for wedding businesses is so effective.
Blogging in the wedding & events industry
Don’t get me wrong, I believe every business should leverage blogging as part of their marketing strategy. However, the benefits of blogging for wedding pros are too significant to ignore.
The wedding & events industry is built on awe and wonder. Your purpose is to make someone else’s fairytale come to life, and the easiest way to prove you can do this (before you actually get hired to do it), is by telling stories. Allow your clients to get lost in your creativity.
Blogging allows you to draw your clients into your vision, past and future. Involve them in past events through event case studies and show them what you can create for them through educational posts that establish your authority.
Blogging fuses perfectly with marketing wedding businesses due to the long-form, often story-driven nature of blogs!
Benefits of blogging for your wedding business
Now let’s address some tangible benefits of blogging for your wedding business. These are the goals and successes of blog strategy and creation clients.
Search engine optimisation
Great SEO is the shiny and sexy thing every wedding business wants, and blogging is the only way you’re going to get it, baby.
But seriously, regular content creation is the key to boosting your rankings and becoming best friends with Google.
User-friendly formatting, increased engagement, relevant keywords, and link building are all ways blogging will improve your search engine optimisation.
& better search engine optimisation equals more traffic, which results in a community and pool of potential clients (yay!)
Like many of us, Pinterest is obsessed with newness. The platform desires fresh links and shiny new content to share. And the easiest way to produce the content Pinterest wants to push out?
You guessed it, blogging.
Blogging means having more to share on the platform every newlywed has. I’m not kidding. If you’re going to plan a wedding, where’s the first place you go? Pinterest for all its aesthetic inspo and worthwhile tips.
Make sure it’s your content that engaged couples are landing on and finding value in.
Community building
One of the most underrated benefits of wedding blogging is community building.
Posting regular content that showcases your expertise and fulfils your audience’s questions is the best way to develop a community of people who care about what you have to say.
You’ll soon become their go-to wedding blog for inspiration, tips, and value. And because they love what you’re sharing, they’ll share your content with friends or peers looking for similar things.
I’m always Google tab surfing from my favourite marketing blogs to the next. I trust and value these businesses, and I’ve invested in their services and programmes multiple times.
Community is one of the best ways to build long-term relationships and prove you’re an authority in the wedding industry.
Improves & makes creating social content easier
If like me, you struggle to produce content for social media and feel somewhat disheartened by the 48-hour lifespan of your posts, blogging can soothe that wound. One blog post can inspire 5+ pieces of unique content.
Reels, infographics, and static posts are easy to create using the key points of your blog post.
For example, I could make an infographic on the benefits of blogging for event pros and upload it to Instagram. I could find a trending sound and make a snappy reel educating you on why wedding businesses need blogging as part of their marketing strategy.
Repurposing your weekly blog post will cut your content creation time in half. And wave goodbye to that tantalising “is this relevant to my content // align with my brand?” question. Because you’ve already proven it through your long-form blog post.
If you’re not already blogging for your wedding and event business, this is your sign to start. Lay the foundations, put in the work, and remain consistent. Blogging is a long game, but the benefits last for years! You really get out what you put in when it comes to content marketing
Need help with your blog content strategy and creation? I’d love to help! You can learn more about my services & book a consultation call and start making the most out of your wedding business blog.
