Hi, Jasmine — website copywriter & marketer for service providers + coaches looking to book more dream clients via their website.

Will investing in an seo website copywriter improve my brand’s Google rankings?

If your goal for 2024 is to attract more organic traffic by ranking higher on Google, you might be considering hiring an SEO website copywriter. 

SEO is a huge topic, and if you’re interested in learning more about it, I recommend checking out this article. 

For this blog post, we’re discussing on-page SEO instead of technical SEO. On-page SEO relates to the client-facing content on your site, whereas technical SEO tackles the back-end. 

As a website copywriter, I focus on on-page SEO for my clients and community (more on this below).

How can I improve my on-page SEO?

SEO, or search engine optimization, is the process of proving to Google (and other search engines. But, realistically, who’s even using them?) that your website is a valuable resource.

As a trusted search engine, Google wants to ensure it’s serving up the best answers possible to its user’s queries. And as an avid business owner trying to serve, you want to be one of these trusted answers.

But, becoming besties with Google isn’t as easy as sending her a sweet treat and a smile. She’s serious. And if you want to be on her nice list, you must be serious too. 

The way Google decides if she trusts you and believes in the value of your website is through content. She wants to see you publish relevant, high-quality content that answers the questions your audience is searching for. 

For example, as a website copywriter, I focus on producing content that educates and informs people about website copy and other closely related industries. By constantly talking and providing value in this space, Google can see I’m an authority on the matter and can serve her searchers well.

To improve my on-page SEO, I focus on producing regular, long-form content that tackles the questions and curiosities my ideal audience has. And I make sure that my body copy (the copy on my Home, About, Services, and other website pages) includes the keywords of the topics I want to rank for and am frequently writing about. 

Here are 3 of my most used SEO keyword tools to keep in your back pocket: 1, 2, 3

Other ways to improve your on-page SEO (that you might be overlooking)

While regularly publishing relevant content around your area of expertise is the best way to make Google your bestie, there are a few things you can do to further the impact of these blogs and resources:

Write the alt-text on all of your photos and add your target keyword when possible (your target keyword is the word you’re targeting in this piece of content – every blog needs its own target keyword).

Fill in your SEO Title Tag and Meta Description to inform Google and your audience about what this blog post is about. 

Format your content with appropriate headers (make sure these go in order, i.e. H1, H2, H3, H4).

Add backlinks to your website and high-authority sources. 

Include your target keyword in your website copy (again, each page needs to have its own target keyword).

Include your target keyword in your blog title. 

Will hiring an SEO copywriter improve my Google rankings?

It is possible to go through your SEO journey solo. You can educate yourself on the intricacies of SEO, conduct keyword research, and craft quality content. Or you can outsource to assist your SEO efforts. 

Hiring an SEO copywriter gives you the peace of mind you need that your SEO efforts are working and moving you toward your goal of ranking higher on Google. These copywriters have extensive knowledge and experience in crafting authentic, keyword-inclusive content, writing impactful meta descriptions, and conducting keyword research. 

Hiring an SEO website copywriter means ensuring all your foundational web page copy is designed to improve your rankings. While hiring an SEO blog copywriter/content writer will help you continuously work towards your SEO goals by producing new content.

If you hire an SEO-specific copywriter whose expertise is dedicated to search engine performance, they may even assist you in setting up your Google Search Console and improving your back-end SEO.

Hiring an SEO copywriter will improve your organic rankings on Google and other search engines.

An SEO website copywriter provides you with the foundation you need to continue ranking higher and improving the SEO of your website. It’s then up to you if you’d like to continue working with this copywriter to produce content that’ll help you continue your SEO efforts, or if you want to undergo this essential part of the journey independently.

While we all want what’s best for our brand, our focus can waver. Having a dedicated person to focus on your SEO, content, and rankings will aid in improving the speed and quality of your Google rankings. These experts know how to review and restructure your SEO content strategies or tweak your website copy to ensure you’re getting the most out of your investment – something that you might not have the time for while running your creating brand and serving your audience.

Cupid’s approach to on-page SEO

Something many of our clients and community members don’t know is that my website copywriting journey started with SEO. I stumbled across SEO during a late-night scroll and became totally obsessed. This infatuation with the powers of search engine optimization provided me with a solid foundation as I started my copywriting career. I know a good deal about SEO and can reassure my clients that every piece of copy we work on is written with regards to search engine optimization.

However, I wouldn’t call myself an SEO website copywriter – I write with regards to SEO. And that’s because at Cupid, we write for humans first, and search engines second. Every piece of content or website copy page has a targetted keyword that is well-researched and considered according to searcher’s behaviors.

But, human connection is something I’ve always highly valued, and as we enter an overwhelmingly generated society, I believe is more essential than ever. I’d always prefer a client to land on a website and know this person is exactly who they’ve been looking for rather than to rank number one across the board with content no one relates to. Of course, it’s always a balance, and working with Cupid will improve your SEO rankings, but human connection is our number one priority. 


If you’re seeking a website copywriter who will improve your SEO rankings in a way that’s true to you and human-centric, Cupid might be your perfect pairing. Learn more about what we can do for you and your creative business here.

Access additional free resources to help your creative brand grow on the Cupid Copy resources page. And if you’re looking for help with something in particular, reach out here. I’d love to help.

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