Cupid’s Arrow

Transform your website into your best sales asset and start booking dreamboat clients behind the scenes with ease

Website copywriting services for female founders—service pros, creatives + educators

Convert perfect-match leads into high-paying clients while focusing on scaling + serving your community

☁️ What’s cute: a true-to-you website written to connect with + convert your soulmate clients

☁️ What’s not cute: an outdated website that makes selling a struggle and stops you showing up to share your expertise and serve your people

(Really not cute)

Things are very pretty in pink here, but don’t forget—

You could have the prettiest website in the world, but if it’s not written to convert, sales will always be a struggle

The words you use tell your audience “You need what I’m offering and you’re going to love it!” OR “Take me or leave me, it won’t make a huge difference”.

This means, your website copy will either make or break your sales process.

Your copy is the difference between easy, aligned conversion and shutting the door on your best leads and hottest prospects

Michelle started attracting clients with the budget to work with her, securing 20K worth of discovery calls in one week!

“I am no longer getting inquiries from people that don’t have the budget to work with me or aren’t an ideal client. Instead, I get enquiries from dream clients with the purchasing power to invest in my services.” – Michelle, website designer

It’s more than words on a page

I write data-backed, true-to-you, SEO-optimized copy that’s structured to sell

So you can press publish, confident your website is the connection-fostering and revenue-generating tool it should be.

Not an aesthetic platform that you’re paying to collect dust and pull the plug on your marketing efforts—if your website isn’t converting, why are you working so hard to drive traffic to it?!🤔

Psst, I’m not saying visuals don’t matter. Oh boy, do they! But without their conversion copy counterpart, they’re as useful as a fish on a bicycle…

I’ve been around the marketing block and there’s one thing I’ll always stand firm on: your website working towards your goals

Yes, we’ll tell your story and share your difference, but we’ll do it while working towards the big-picture results you deserve.

For you, that might be more speaking opportunities, revenue streams, or industry cred. Or, it might be as simple as more cash in the bank and clients on your roster.

Maybe it’s all of the above?

Whatever you want + need out of your business, we’ll write a website that supports this.

How we’ll do it? Easy peasy 🍋🤌: define your ambitions, outline your website’s role in these, and write copy that inspires aligned action and perception.

Using copywriting techniques, marketing strategies, and sales psychology to make you + your offer as persuasive, engaging, and omg-I’ve-got-to-have-this as possible.

Your job is to be the founder of your business. It’s your website’s job to be the sales rep.

So, it’s time to stop:

Agonizing over that blank Google Doc, wondering “how do I communicate EVERYTHING that I do?” Copywriting is so much more than that [read: psychology, technique, data, storytelling]. Plus your time is better spent serving clients + achieving your vision.
Wondering what makes you different from the brand next door. I’m here to illuminate your uniqueness and use this to craft copy that tells your client you’re the one that they want, ooh ooh ooh, honey.
Sending dreamboat clients to third-party platforms with lost links and less than average client experience. They deserve better, and so does your business.

Instead, welcome them to a website that streamlines the sales process + makes you the no-brainer—“if their website is this good, their service must be even better! I’m in”. Chaaaching 💰

Is it time for you to invest in website copy?

I get it—you’ve tried all the things. You’re creating content, shouting about your offer, and sharing the freebies. But sales still feel tricky (and honestly? Sometimes a little icky).

It’s not because you’re bad at marketing or no one wants what you’re offering—it’s because your point of conversion (your website) is letting those perfect-match people slip through the cracks.

You’re ready to feel empowered + inspired by your website

(Rather than curling your toes and cringing whenever you send the link)

You want to trust your website is attracting, nurturing and selling to your perfect-match people

While you’re serving current clients or putting your feet up, enjoying the life you started your business for

You excited for your website to feel (+ sound) like the truest version of you

So that your soulmate clients know you’re the go-to

You’re keen (like super keen) to ditch the self-doubt + constant comparison

Stop wasting time tweaking and changing your website, wondering if “this” will be the thing that works

Cupid's Arrow

Custom website copywriting

Streamline your selling process by transforming your website into your best sales asset—so you can step out of the weeds 🌱of every inquiry and start converting dreamboat clients behind the scenes 🌹

This isn’t just pretty words (although I promise they’ll sound better than the rest) —it’s a high-converting, business-scaling tool that serves while you work (or rest 😌).

5+ pages of custom copy
90-minute messaging + website strategy call to identify your goals and develop your voice and message
60-minute copy live editing call, so you know exactly how your new website copy is working for you
SEO Optimization, including title tags, meta descriptions, and keyword strategy
Consultation on market research/past client interviews to ensure we know exactly how to speak to your dreamiest client
Wireframing + designer collaboration, if applicable, to ensure seamless execution

$4,800/£3,600

Payment plans available

Website strategy call

I’ll learn *everything* about your brand, we’ll identify your big-picture goals, and outline how your new website copy will support these

Client interviews

I’ll reach out to past perfect-match clients to collect voice of customer data (what they say + how they say it), which will attract future dreamboat clients

Research + data collection

I’ll conduct in-depth research on your perfect-match client, industry positioning, search engine optimization + so much more

Writing period

The previous 3 steps (research, data, brand) all come together here to craft custom website copy that’s true-to-you, SEO optimized, and structured to sell

Walk-through call

We’ll walk through your new website copy, making sure you know how it works and addressing any tweaks before you press publish

What does it mean to make your website a sales asset?

You could have the most engaging, beautifully written, true-to-you website in your industry (& with Cupid, you will). But, ultimately your website needs to sell if it’s working for your business.

That’s why I structure your website copy as a considerate + intentional sales conversation that makes your dream client excited to invest in your services.

Does professional website copy produce real results? Past Cupid Copy clients have…

🏹Kimberly–ranked on page 1 of Google for her target keyword, 90 days after launching

🏹Amy–secured 33 inquiries in the month following her launch

🏹Amanda–exceeded her business goals + booked out her calendar with ideal clients

“What I didn’t anticipate was just how much confidence the whole process would give me – not just in my website, but in how I talk about my work everywhere else. Writing content for social posts is SO much easier – I finally know what to say and how to say it, without every feeling cringe about the words I write.” – Sara, brand designer

Can I help your business? Short answer: yes!

(Slightly) longer answer: I help female founders using their expertise to serve their clients + community while creating their dream life and bank balance along the way.

If you’re in the following industries, we’re a perfect match:
Education
Coaching
Weddings
Photography
Interior design
Brand design
Website design
Online services

Oh or something fun + cool that I’ve never heard of before 😊

“Investing in my business with Cupid Copy has been one of my best decisions in 2024. Within 90 days of launching, my website ranked on page one of Google for 4 of my target keywords! I struggled for over a year to rank one of my service pages, and thanks to Jasmine, it ranks for two keyword phrases!”
—Kimberly, Squarespace website designer

“Jasmine didn’t just write words; she empowered me. The whole process was like a therapy session where I learned valuable insights about myself and my brand, and I’ve come away with a newfound clarity and confidence in my business.” – Rachel, Showit website template designer

I’ll write about what you do–your knowledge, passion, + dedication–so you don’t have to

Using data, storytelling, and copywriting techniques to write a website your dream clients see themselves in and are inspired by.

Cupid Copy isn’t a huge agency where projects are handed out randomly, making your website’s success a lottery. There’s just me and you. You share with me your goals—the big, small, and “is this even possible?” I promise to hold these close as they guide the copywriting process.

It’s me, Jasmine, behind the strategy, planning, and writing of every website.

With 100+ 5-star reviews, 4 years experience, a past client roster including British heritage brands + your favourite online businesses, your website is in the best possible hands. I’ll vouch for that.

Not ready for custom website copy? Browse my copywriting resources:

Transform your website into your best sales asset

UK website copywriter serving clients worldwide

Brand Photos by Studio Ember At The Queens Hotel
Brand Design by Rare Kind Creative