So, you’ve landed here searching for someone to write the words on your website – is that right?
Perhaps you’ve hired a website designer for your small business and they’ve told you you need a website copywriter. Or, maybe, you know that to make the most out of your small business website, you need high-converting, professional website copy (if that’s you, I love you).
Because you do need professional website copy if you want to make sales via your website.
And that professional website copy needs to be written by a website copywriter (or DIY-ed using expert resources and a lot of dedication).
The only problem is, you’re still wondering, what exactly is a ‘website copywriter?’
What is a website copywriter?
A website copywriter writes the words (copy) on your business website. This website copy is strategically written to help you achieve your goals. These goals might be to make more sales, increase your online community, or convert more clients. Before writing your custom website copy, your website copywriter will discuss your business goals with you and write copy that helps you achieve these.
In short: a website copywriter writes the words that inspire action from your audience, so you can achieve your business goals.
What is website copywriting?
Website copywriting is the process of crafting these words. It requires a long research process, an in-depth strategy session, and, of course, extensive writing and editing.
Ultimately, website copywriting puts meaning, purpose, and intention behind the words on your website to ensure they’re working for your business, not just sitting pretty.
Where to find your website copywriter?
Website copywriters are at every corner of the internet. Some will specialise in specific industries (in-industry copywriters) and others will work with a broad range of businesses.
Google, Instagram, and Pinterest are just some of the places you can discover website copywriters.
If you have friends in business, you can ask them for recommendations. Or, if you’re working with a website designer, they’ll often have a list of recommended website copywriters they’ve worked with and trust.
My advice is to create a list of copywriters who feel like a good fit for your business. Research them and their experience, and book a discovery call if you think they’re the one.
Sometimes you’ll come across a website copywriter you just know is the one for you. And sometimes, it takes a bit more research – this largely depends on what type of buyer you are too.
If you happen to be looking for a website copywriter specialising in connection-focused copy for creative brands and wedding businesses, Cupid might be your perfect match. You can click here to learn more about my website copywriting experience.
How much does website copywriting cost?
The price of website copywriting varies depending on experience, location, time, demand, and knowledge.
You can expect to pay from $1K to $10,000 for a full website from a website copywriter.
You might discover a newbie copywriter charging less to get more experience – it’s up to you whether this is a worthy trade in your eyes.
Whereas, on the other hand, you might feel more comfortable investing in someone with years of experience but a higher price tag.
Decide on your website copywriting budget and consider this while researching for your perfect-match writer.
Remember, website copywriting is a big investment. There’s no denying that. But it’s also a very necessary, long-term investment into the future of your business. You’re spending 4-5 figures on website copy that will attract and convert multiple 4, 5, and 6-figure clients now and over the next few years. Meaning, this is an investment you won’t struggle to make back if you work with the right person.
You might invest $5,000 into a website copywriter, but make that back upon launching your new website copy when you book a luxury wedding. Always think about the ROI of your website copy alongside the initial investment.
Does my small business need a website copywriter?
Every small business 2+ years into its journey needs professional website copy. Website copywriting is how you sell to your audience. But, it’s also a sign of professionalism and legitimacy. People won’t buy from brands that can’t clearly express what they do and why it matters.
By the 2-year mark, you have enough experience to clarify a message that feels true to you and start calling in the clients you *actually* want to work with.
Before this, you risk investing in website copy and messaging that doesn’t align with your vision and struggling to define this due to a lack of industry experience.
Unless you’re a start-up with a lot of capital and business experience. If that’s you, message your dream copywriter asap and get things moving!
Free website copywriting services
Before the 2-year mark, I’d recommend writing your own website copy. This might not be the best copy you’ll ever have, but it will teach you how to communicate your offering and convey your value – a skill that’ll prove invaluable throughout your business journey.
To do this, you can use paid or free copywriting resources.
Cupid Copy’s most popular resource, my About Page guide, teaches you exactly how to craft a connection-focused, conversion-friendly About Page for your small business. It includes brand story prompts, ideal client activities, and the exact structure I start every client’s About Page with.
Paid website copywriting services
Alternatively, if you’re ready to invest in words that work, and start bringing dream clients into your business with ease, you can invest in professional website copywriting services.
Cupid Copy’s signature website copywriting service guides you through a detailed brand messaging service before writing your custom copy. This signature service has developed out of a need for compelling, inspiring website copy and purposeful messaging your dream clients connect with.
You can click here to learn more about this experience.
If you found this blog post useful, you’ll probably also like:
Brand messaging and copywriting: what does your business need?
What to look for in a copywriter’s portfolio
Speak soon! xo
