Revenue in the fashion industry is projected to reach US$768.70bn in 2023. While this means those looking to start or scale a fashion brand could be stepping into a very lucrative market, it also proves that there is fierce competition. And with such an oversaturated market, you need to stand out.

Part of your success standing out will depend on the people helping build and establish your brand. Your fashion copywriter/copywriting team will be in charge of communicating your brand’s differences (essential in a saturated market), conveying the value of your products, and connecting with your target audience and buyers. 

In short, your fashion copywriter will be the driving force behind sales and brand reputation, which is something your fashion brand can’t afford to get wrong. 

3 things you need to consider before hiring a fashion copywriter for your business:

Discover if hiring a fashion copywriter is the right choice for you and your fashion business.

Your fashion brand budget

While high-quality copy is essential for the reputation and growth of your brand, it might not be within your budget at the moment. 

Professional copy and copywriting expertise can come with a high price tag, and you need to consider if this investment is viable for you.

If you’re running your brand from home with little cash to spend or invest, you might want to consider educating yourself on fashion copywriting rather than outsourcing right away. You can learn the fundamentals of copywriting online, study the copy of brands you love, and practice writing for your brand.

Then, you can consult a copywriter for an hour of editing or a 1:1 call where they oversee your copy and provide actionable feedback.

Alternatively, if you’re seeking quick growth and want to launch with a well-developed and holistic brand identity, you might want to invest in professional fashion copywriting straight away.

Having someone take your passion, vision, and understanding of your brand and create compelling copy that captures your essence and your audience’s attention is a transformative experience for many founders. It acts as a guiding light in your business, informs decisions going forward, and gives you clarity and confidence in your brand.

Spend some time looking at the numbers and what you think is the best investment for you and the growth of your brand.

What tasks will your fashion copywriter oversee?

Fashion copywriters can assist with many different things for your brand: website copy, taglines, E-commerce copy, product descriptions, email marketing, blog writing, and so much more.

While most dedicated fashion copywriters will be happy to oversee all of these things, you might only need/want their help on a select few.

For example, if SEO is an important part of your marketing strategy and you want to build a community around your brand, you might want to hire a fashion copywriter specifically for your blog.

But, if SEO isn’t on the agenda right now, your fashion copywriter might focus on developing taglines and microcopy that capture the personality of your fashion brand.

Decide which tasks would be most beneficial for your fashion copywriter to take up and discuss these with them. You might decide to make a list of priorities you can work through together.

Do you want to hire an in-house fashion copywriter or outsource?

There are pros and cons to hiring and outsourcing your fashion copywriting. And, ultimately, you need to decide what’s best for your brand and budget.

Often, outsourcing to a copywriting company means knowing you have a team of dedicated experts on the job. Whereas, hiring in-house might mean training someone and helping them hone their skills as they develop. 

Assess what’s the best fit for your brand, what will move you quicker toward your goals, and if one option makes more financial sense for the business.

If you’re interested in outsourcing fashion copywriting, this is something Cupid Copy can help you with. Click here to book a no-pressure connection call where we can discuss the copywriting needs of your fashion brand.

Remember, as with any hiring and outsourcing process, you’re making a decision that impacts your brand’s success and image. Take the time to research, assess, and make sure you’re making the right choice for your business.

Oh and celebrate because having a fashion copywriter on your team means you’re one step closer to having the brand of your dreams!