Black Friday, Cyber Monday, and Christmas are all around the corner, which means your E-commerce business should be gearing up to make the most out of the spending season.

While quarter four is an exciting time for E-commerce brands, it can also be incredibly overwhelming. 

With more spenders comes more marketing. More marketing means more traffic. And increasing traffic results in increasing sales (yay). 

But, this also means you need to be available at every touchpoint to guide, convert, and manage these buyers. This can be difficult if you’re functioning with the same team you have been all year (and telling them they need to pick up the slack at Christmas time– poor team).

I’ve already seen several E-Commerce businesses advertising for freelance copywriter roles or reaching out to E-commerce copywriters to help them with the extra load and ensure they’re making the most out of the busy season.

If you’re considering outsourcing E-commerce copywriting support this holiday season, here are a few reasons why this should be a no-brainer choice for you:

Optimise creativity

Creativity sells. Engaging, memorable, emotionally driven holiday campaigns sell. 

With an experienced copywriter, you can produce more of these cash-converting campaigns to increase your reach and revenue during the holiday season.

Increase promotional assets

Right now, your team can only write so many promotional emails and craft so much AD copy. If you ask more of them, you risk reducing the quality, limiting resources, and burning your marketing department out at the most important time of the year (a big no-no).

Instead, you can outsource to an E-commerce copywriter who can increase output and ensure quality copy assets that have an impact on your audience and income.

Make the most out of seasonal keyword optimization

While you should start optimizing your marketing efforts as early as September for the holiday season, there’s no harm in going all-in and continuing to spread a little festive cheer.

Keep producing, editing, and publishing seasonal blog posts. Make sure your social copy is optimized with seasonal keywords. Keep up with holiday trends and shift your marketing efforts accordingly. 

This is the season to be hyper-aware of what your consumers and the market are doing. Find out what people are searching for and make sure your copy helps you rank for this.

Hiring an E-commerce copywriter during the holiday season means opening your business up to more sales and opportunities. It’s the busiest time of year, people are ready to spend, and you deserve a slice of that! Whether you’re outsourcing to tackle keywords, increase emails, or optimize creative output, hiring an E-Commerce copywriter during the holidays is a decision you won’t regret!