The Brand
Wild Kind welcomes a new way to experience website templates – with the guidance, support, and mindset shifts you need to succeed.
Instead of it being “one-and-done”, trouble-shooting-loving Rachel is here to support her customers as they enter their new chapter of business.
Standing against the widespread narrative that templates are second to custom, Rachel and Wild Kind, believe stunning and strategic templates are the perfect fit for founders who love to learn and are committed to their success, no matter where they are in their journey.
Wild Kind supports ambitious business owners craving more intentional, purposeful, and fulfilling lives through clarity, commitment, and a brand foundation they can trust.
Cupid’s Touch/My Work
When Rachel came to Cupid, she was on a business hiatus. She hadn’t been showing up and selling her templates due to a lack of clarity around her ideal client, positioning, and messaging. With hundreds of ideas and a lot of passion, Rachel needed someone to make sense of this chaos and find the balance between herself and her brand.
She resonated with the content I’d been sharing about the Cupid rebrand as my mentality before the experience echoed her struggles. Knowing how difficult this can be, I was honoured to hold her hand and guide her through reconnecting with her brand and crafting connection-focused conversion copy for her website.
We worked on 5 pages of custom copy and developed a brand and messaging strategy that defined and guided her toward the new era of Wild Kind.
Now, she has a clearly defined target buyer, a strong brand positioning, and copy that conveys the value of her work. And she has the confidence to start showing up in her business and living her mission.
Project Love Notes
“Working with Cupid Copy has been a total game-changer. As someone who has written my own copy countless times before, I thought I had a decent handle on it. However, I realised I needed a significant upgrade to my website copy and overall strategy, so decided to invest in a pro and I’m SO glad I invested in Jasmine. She not only took the task off my plate but has elevated my entire business. I no longer find myself second-guessing or feeling uncertain about the effectiveness of my messaging, and instead feel confident and excited about the future
I usually dread writing my About page (let alone sending people to it), but Jasmine nailed it, capturing me and my story far better than anything I could have written myself. It feels personal, authentic, and a true reflection of who I am and what my business stands for.
I was also blown away by how in-depth the brand guidelines were. Jasmine really went above and beyond, covering everything from my elevator pitch to my Instagram bio. It’s like I have a complete roadmap for my brand’s future.
Jasmine didn’t just write words; she empowered me. The whole process was like a therapy session where I learned valuable insights about myself and my brand, and I’ve come away with a newfound clarity and confidence in my business.
In a nutshell, Jasmine at Cupid Copy is more than a wordsmith; she’s a brand whisperer. If you’re tired of average, she’s your secret weapon for killer copy that feels just like you. Highly recommend!”
