The go-to copywriting studio for service providers

Attract + convert soulmate clients with strategic website copy you can trust

Streamline your selling process by transforming your website into your best sales asset—so you can step out of the weeds of every inquiry and start converting dreamboat clients behind the scenes

Trying to book more perfect-match clients through your website? It’s time to start paying attention to your copy.

Tell me,

Is your website winning you clients behind the scenes?

Is it attracting, nurturing, and converting your perfect-match people while you focus on growing your business + living a life you love*?

*Launching new offers, serving your clients, reading that can’t-put-down-paperback snuggled up with a coffee + your furry bestie.

Or, is it unintentionally ushering your dream client out the door?

You deserve a website that makes your life & business easier—one that’s an honest reflection of you, communicates the value of your expertise, and positions you as the go-to (even when the competition is elbows-out FIERCE)

My website copywriting services go beyond words and stories (although I can promise you the best of the best when it comes to these), and focus on your website strategy.

I work with you to make sure your website’s not only engaging and enjoyable to read, but actively moves your business towards your goals—whether that’s increasing conversions, welcoming new opportunities, or sipping your morning coffee without worrying about how you’ll get that next client over the line.

Your website’s already sold them on you.

While words are necessary for your growing business, writing them yourself isn’t

You can breathe a sigh of relief now

Your copy will sound like you, provide those “are you in my head?!” levels of understanding, and sell in an ethical, intentional way (none of that ickyness, just tried + true techniques, structures, and psychology—you don’t need to know this stuff, that’s why I’m here).

“The copy you created has been working beautifully – we’ve actually hit all the goals we discussed last year, and the results have been remarkable. The target audience has been spot-on—I’m seeing elopement clients who match our ideal customer profile exactly, right down to demographics and location. It’s INSANE.”—Amanda Lani, brand & wedding photographer

A copywriting experience that feels like grabbing coffee with your bestie (who can’t help but share all her website + marketing wisdom with you, oops)

Served hot

Website copywriting—
Transform your website into your best sales asset with true-to-you, SEO-optimized copy that’s structured to sell.

Website copy audit—
Uncover your blind spots, gain actionable insights into what’s working + what needs polishing up, and receive customized voice + messaging strategies from your data-loving web copywriter (moi).

Custom copy projects—
Your brand is one of a kind, so *sometimes* your copy requirements are too. Just let me know what we’re working on—Sales page? Email sequence? Canned emails? — and I’ll grab my strategy hat + favourite biro.

& let’s you actually grab that coffee with your bestie without feeling guilty for "abandoning your business”

No more thoughts at the back of your mind doubting whether you should be enjoying yourself in case someone has a question or needs a link.

You can be present with those you love—sipping hot coffee, laughing until your stomach hurts, and smiling cheek-to-cheek. Oh it feels good.

All you’ve got to do? Make sure people are landing on your website (*or* I can help with this too—see custom copy options). From here, your benefit-focused, sales-ready web copy will do the work—connecting, nurturing, and converting dreamboat clients like a real-life, person-who-gets-it (not a repetitive robot lacking empathy ).

You might have been an A* student in high school, but finding the words to market + sell your services is an assignment you’ve been struggling with for YEARS.

Copywriters are less poised prose & literary analysis and more data, analytics, and research

It’s kind of ironic because I was an A* English student + graduate.

But the truth? My sales background is the biggest contributor to my copywriting success. It means I get people, and I know how to sell to them in a way they want to be sold to.

I’m an ex-luxury retail associate, aspiring author (I’m getting there), and website girlie through and through.

Socials? They’re okay—I love connecting with my people. But websites are my pride + joy. I’m constantly reading them, writing them, and thinking up new ways to optimize them.

Maybe I could put this obsession to good use and be the website girlie that helps you make the most out of yours?

+ structure your website to sell

Free website copy template

Steal my website copy outline

“Investing in my business with Cupid Copy has been one of my best decisions in 2024. Within 90 days of launching the three pages of my website, four keyword phrases ranked on page one of Google. I struggled for over a year to rank one of my service pages, and thanks to Jasmine, it ranks for two keyword phrases!”
—Kimberly, Squarespace website designer

Predictability + ease in business? (Yep, it’s possible!) But it doesn’t come from gorgeous designs or viral social posts. It’s a result of systems designed to work for you. Your website copy is the beating heart of this.

I transform your website into your best sales asset—a true-to-you platform that’s SEO-optimized, gets your ideal client on a soulmate-level, and is (of course) structured to sell.

This means you can better predict your revenue, increase your income and your impact, and stop being the bottleneck to your success.

So, what do you say? Cup of tea, pens at the ready, and I’ll start crafting the copy you’ve always needed, just haven’t found the right words for yet?