UK-based website copywriter & brand messaging strategist for

Guiding your audience from first date to final payment with website copy that turns their heads and speak to their hearts

Welcome to my copywriting studio — a pretty & pink home office with way too many books & notepads, or so I’ve been told…

Together, we’ll turn the once-intimating task of clarifying and communicating your brand – its uniqueness, value & expertise – into a confidence-increasing experience that effortlessly enchants, impresses, and motivates your most sought-after customers.

I help brands, big & small, have a greater impact with their words

I’m the kind of girl who wants to try everything on the menu – I don’t want Victoria Sponge or chocolate. I want them both.

It’s this desire to experience everything life has to offer that led me to write for beloved independent wedding brands, well-known high-street businesses, and everything in between.

Alongside having the best damn time (seriously my 15-year-old self is gushing over getting to do this work every day) writing for these swoon-worthy businesses and working with two ends of the brand & business spectrum has shaped me as a copywriter and human being.

I feel like some kind of secret spy knowing what the million-pound start-ups AND creative small businesses are doing behind the scenes – I’ll spare you my Bond impression because we all know the vibe around here is more Elle Woods than 007.

Every business needs copy if it wants to connect with its customers

Connection is how you make sales & hit your revenue goals

Communication is the only way to foster true, deep connection

Even the big brands (yep- the ones you’re constantly comparing yourself to) struggle to put things into words

The greatest website copy in the world won’t work if the message behind it doesn’t make sense

Products & photographs mean nothing without words that convey their value

Spy-talk aside, working with such distinct business models has taught me invaluable learnings that have shaped my business & approach to website copywriting. Things such as:

Now you’re wondering, so, what’s your favourite – the independent wedding pros or the well-known luxury brands?

I don’t play favourites. But, my mission remains the same whether you’re a team or 1 or 100:

Craft website copy that’s true to your brand and moves you towards your big-picture business goals

Because whether it’s you or your team, being overworked and exhausted, and not even seeing results isn’t cute.

What is cute [read: fulfilling, enjoyable, purposeful] is having more time and freedom to do the work you love and keep creating for your community.

What’s a girl who read a Jacqueline Wilson novel a week & wrote 10,000 words on feminism in Austen’s protagonists meant to do?

Become a website copywriter, obviously...

Well, it wasn’t that *obvious* to me seeing as I only discovered copywriting in my final year of university after dipping my toes in journalism, penning a whole novel (yeah I did that), and writing content for construction companies. That’s a story for another time.

I happened across copywriting while aimlessly scrolling (not that I’m vouching for this to be a certified way to find your future vocation. But, well, it worked for me).

And I fell head-over-heels for the craft. It combined my love of brand, born out of 4 years in the luxury retail space, and writing, something that’s been instilled in me since my day 1.

‘Website copywriter’ truly felt like the dream job I never knew existed.

I graduated from university and threw myself into freelance copywriting with as much unbridled passion and devotion as Austen’s most beloved romances.

It took 2 name changes, one *big* rebrand, and many iterations of this website copy to uncover Cupid Copy: a website copywriting studio inspired by the love & pride every business should feel towards their online home (their website).

CV highlights for my logical…or nosey buyers (I see you, I am you)

“Yesterday’s launch was a huge success, and you were a large part of that. We couldn’t have done it without you!”

“Jasmine made the process so easy. From the initial conversation, I knew she was the one for the job. The onboarding process was short and sweet. She figured me out very quickly. I’m overly excited about the final product of the overall website. Jasmine is a trailblazer in her own lane!” – Jeff, Chef & Wedding Planner

Tick ‘write website copy’ off your to-do list and finally have the confidence your website is working while you do

Enquire about website copywriting services, custom copywriting options, or simply drop by to say hi – I’ll grab my notebook & pop the kettle on. Earl Grey okay?