You’ve set yourself a goal: one blog post on your wedding business blog every week. You know blogging is essential to your marketing strategy, and you’re excited to provide value to your potential clients. But, when you sit down to write that all-important blog post, your mind goes blank.
What do my clients want to know?
What’s trending in the industry?
What do engaged couples need to know before their wedding day?
What kind of post should I create?
How can I add value without giving away my secret sauce?
Is blogging really that important to my wedding business? (read this post to find out why it 100% is!!)
Before you know it, the hour you’ve allocated to blogging has run away with you, and you’re still staring at an empty Google doc. Oops.
No one wants to miss out on the unparalleled benefits of regular SEO blogging just because they can’t think of blog post ideas.
And I don’t want that for you either! I want to see you climbing Google’s rankings, making connections with future clients, and showing up with a website full of value.
In this post, I’m sharing 130 blog post ideas you or your content writer can use to produce top-quality blog posts for your wedding business blog.
Why blogging needs to be part of your wedding business’ marketing strategy
Before we get into topics, I want to talk about the importance of blogging to your wedding business marketing strategy.
& yes, this is something I’m always going to obsess over.
There are too many transformative benefits to regularly producing content on your blog website for me to not gush as a self-proclaimed word nerd & wedding marketer.
For full details on why you need to blog as a wedding pro, read this post on ‘Is blogging essential to your wedding business marketing strategy?’
If you’re just here for a quick read, no worries. Here’s my *attempted* long-story-short summary:
Blogging is the most powerful free marketing method at your disposal. And before you start singing the praises of social media, hear me out.
No, blogging isn’t right for you if you want a quick win and instant bookings (although I don’t believe there is anything that can provide this).
Blogging is ideal if you care about building authentic connections with people who value your work.
You need to start blogging if you’re seeking a long-term marketing strategy that helps you appear on the world’s favourite search engines (Google & Pinterest).
And blogging is a must if you want a website that works hard while you do (making connections, promoting your services, and boosting bookings).
If you’re not interested in any of these ^, then maybe leave blogging off your marketing strategy. But, I’ve got a feeling community, bookings & visibility are all on your wish list.
Blogging tips from a wedding & events copywriter
I’ve been writing SEO blog posts for basically my whole adult life. Yep, I was that girl who started her side hustle in college. I’ve helped businesses all over the world increase their blog output and improve their SEO strategy. And I’ve learnt quite a lot about the wonders of blog writing along the way. This information enables my clients and audience (you!) to get the most out of their business blogs.
Here are a few tips for your wedding business blog, whether you’re writing posts yourself or working with a copy/content writer.
Create educational content
I see so many wedding pros sharing dreamy case studies of recent events. And while this content should be a valued part of your blog strategy, it shouldn’t be the only content you produce.
Don’t shy away from creating educational content! Potential clients want to see your expertise and have their questions answered. Landing on a wedding blog overflowing with insight and value can be the thing that puts you above another potential wedding pro.
Plus, educational content is what’s going to help you rank higher on Google. Google loves to know you’re serving your community (& their users), and using relevant keywords shows the search engine you’re actively doing this!
Make sure your posts are long enough
I 100% understand if you don’t have time to sit and write a 1000+ word blog post every week. It’s a lot of work! However, you need to be aware of how the length of your posts impacts your SEO.
Google prefers a long read and having too many pages with low word counts on your website can influence your SEO rating. However, don’t just add words in to please Google (it won’t like that either- notoriously hard to please, I know).
Instead, focus on crafting high-quality, value-packed content. Allow yourself time to plan and revise to ensure everything is covered (and you’ve got all the words you need). A few shorter posts in the mix, i.e. your event case studies are a-OK. Just make sure you’re balancing these with your long-form content.
If you’re struggling to create valuable, long-form content on a regular basis, consider outsourcing a portion of your content plan to lighten your load while still implementing your strategy.
150 blog post ideas for wedding pros
Now we’ve got all the need-to-knows & wedding blogging tips out the way, let’s get onto your blog post ideas for wedding pros:
*I’m not including case studies/event reports as these are applicable (& encouraged) for every wedding pro.
**These are topics & not titles. Make sure you dedicate time to researching and crafting an engaging, SEO-friendly title for your blog post!
Blog post ideas for Wedding planners
Reasons why you need to hire a wedding planner in [insert location]
Best wedding planning tips for newly engaged couples
How do know if eloping is the right choice for you?
How to decide on your wedding budget
Personal touches to add to your wedding
Tips for choosing the right wedding vendors
Unique wedding themes
Ways to incorporate your culture into your wedding
[Insert year] wedding trends to consider
The ideal wedding planning timeline
Blog post ideas for wedding photographers
My favourite wedding poses
How to choose the right photography style for your wedding day
Questions to ask your potential wedding photographer (before booking)
How to get the most out of your wedding photoshoot
Why you should have an engagement photoshoot
The best places in [insert location] for your engagement photos
Creative ways to guarantee your wedding photos are unique
Current trends in wedding photography
How to organise a surpise photoshoot for your engagement
Unique ways to incorporate photography into your wedding day
Photobooth versus professional photographer
Photographer versus videographer
Blog post ideas for wedding videographers
Videographer versus photographer
What parts of your wedding day should you film?
Ways to use your wedding video
[X] reasons you should film your wedding day
Tips for choosing the right wedding videographer
Questions to ask your potential videographer (before booking)
Wedding videography trends you need to know about
Blog post ideas for wedding bartending companies
The benefits of hiring a professional bartending company for your wedding
How custom cocktails can elevate your wedding day
How to plan your wedding bar
[X] things to consider before booking your wedding bar
The most popular wedding bar services in [insert location]
How to establish your wedding bar budget
Popular wedding cocktails
[X] to consider before deciding on a self-serve wedding bar
Tips for an alcohol-free bar
Questions to ask before hiring a bartending company
Blog post ideas for wedding florists
The best wedding flowers for spring
The best wedding flowers for summer
The best wedding flowers for winter
The best wedding flowers for autumn
How much will your wedding flowers cost?
What you can expect to pay for wedding flowers in [insert location]
How to pick your perfect wedding bouquet
10 colour combinations that will make your wedding flowers pop
Essential Tips for choosing the right types of flowers for your wedding
How to incorporate seasonal flowers into Your wedding design
Ideas for adding a personal touch to your wedding bouquet
Popular [insert year] floral wedding trends
Blog post ideas for wedding balloon artists
[X] ways to use balloons in your wedding design
Why you should use balloons in your wedding design
My favourite wedding balloon backdrops
What to consider when hiring a balloon artist for your wedding
How to choose the best balloon colours for your wedding
Questions to ask before hiring a balloon artist for your wedding
[Insert year] balloon art trends for weddings
Unique ways to use balloons in your wedding
Different types of balloons you can use in your wedding
Blog post ideas for wedding venues/wedding venue businesses
How to pick the perfect wedding venue
Why you should choose a wedding venue with a sentimental meaning
My favourite wedding venues in [insert location]
The most popular wedding venues in [insert location]
Things to consider before deciding on your wedding venue
Common mistakes couples make when picking their wedding venue
Outdoor versus indoor wedding venues
Traditional versus modern wedding venues
How to choose the location of your wedding
Blog post ideas for wedding DJs
DJ versus band
How to choose the right wedding dj
How to create the perfect wedding playlist
The best first dance songs
How to decide your first dance song
[X] benefits of hiring a professional wedding DJ
How your ceremony and reception music should differ
[X] wedding dancefloor songs that get people moving
Choosing the right music for your wedding ceremony
Choosing the right music for your wedding reception
Blog post ideas for wedding bakers
The most popular wedding cake toppers
Things to consider before deciding on your wedding cake
Questions to ask your potential wedding cake baker
How to incorporate your wedding theme into your cake
How to decide on your wedding cake flavour
Top wedding cake trends for [insert year]
When you need to plan your wedding cake tasting
Questions to ask at your wedding cake tasting
Blog post ideas for wedding hair & make-up artists
Top tips for bridal makeup: a guide for the bride-to-be
Everything you need to know about wedding makeup
[X] tips for adapting your skincare routine for your wedding day
The most popular wedding makeup trends of [insert year]
How to choose the right makeup artist for your wedding day
The benefits of wedding makeup trials
What to ask at your wedding makeup trial
The essential pre-wedding makeup kit
How to achieve the perfect look for your wedding day
Tips for looking your best in your wedding photos
The best makeup products for a long-lasting look on your wedding day
Blog post ideas for wedding bands
Wedding band and versus wedding DJ
The best first dance songs
How to decide on your first dance song
[X] benefits of hiring a professional wedding band
Our favourite wedding songs
[X] wedding dancefloor songs that get people moving
How to add a personal touch to your wedding performance
Questions to ask your potential wedding band
How far in advance do you need to book your wedding band?
Blog post ideas for wedding officiants
[X] tips for creating memorable wedding ceremonies
How to create a personalized wedding ceremony script
Ideas for incorporating non-traditional wedding rituals
Why you should write your own wedding vows
[X] tips for writing your own wedding vows
How to incorporate religious traditions in your wedding ceremony
The legal requirements for officiating a wedding
Unique touches to add to your wedding ceremony
How to prepare for a last-minute wedding ceremony
Everything you need to know about legally eloping
Blog post ideas for wedding caterers
[X[ tips for choosing the perfect wedding caterer
Creative food ideas for weddings
How to create a memorable menu for your wedding reception
How to handle allergies at your wedding
How to decide on the perfect wedding menu
How to manage your catering budget for your wedding day
[X] things to consider before hiring your wedding caterer
What to ask potential wedding caterers (before booking)
The pros and cons of hiring a professional caterer for your wedding
5 Unique appetisers ideas for your wedding
Wedding catering trends
Popular wedding menu structures
Our favourite wedding day dishes
These wedding blog post ideas are designed to boost your brand visibility, engage your ideal client, and build community.
Lead with value, produce great content, and repeat.
Your SEO & blog strategy doesn’t need to be complicated; it just needs to be valuable and consistent. I hope these wedding blog post ideas will help you achieve this!
Need help creating your SEO blog content and crafting blog posts that increase your reach? Cupid Copy can help. Click here to explore our custom SEO and blogging services for wedding pros.
