Destination weddings are high up on the wish list for many wedding pros in my community. But I rarely see a website reflective of this.
Wishing for something is different from working towards it, and if you’re serious about booking more destination weddings, you have to put the work in on your website to achieve it.
In this blog post, I’m sharing 3 ways you can book more destination weddings via your website. Whether you’re a wedding planner, photographer, or unique wedding vendor, these tips will help you book more weddings in neighbouring states or across the world.
3 ways you can book more destination weddings via your website
#1 Tailor your copy & messaging to address destination wedding couples
Destination couples have different concerns, hesitations, and anxieties to those planning a wedding in their local area. Your website copy needs to show them you understand their specific needs and can cater to their unique desires and requirements.
When crafting your website copy, be specific about the details, nuances, and logistics required of a destination wedding and address these to build trust and foster connection.
Make sure to position your services as destination wedding experiences and provide everything someone looking to wed overseas needs to make this a positive and productive experience!
#2 Include keywords & phrases relating to your ideal destination wedding location
Optimise your website copy for SEO by including the name of the location you most want to work in. Focus on one specific location to increase your chances of ranking for this area. You can expand and change this as your business grows and you develop a reputation for your destination weddings.
Once you’ve written your on-page copy, you can start writing helpful blog posts for couples interested in getting married in your targeted destination to increase your SEO and showcase your expertise.
#3 Share your experience planning & designing destination weddings
If you have experience planning and designing a destination wedding (big or small), use this to show your future clients what’s possible for them. Share your past success stories to highlight you’re experienced, qualified, and trustworthy.
These stories need to engage your audience and make them feel part of this journey. This will inspire them to take the action required to live this experience themselves.
From winter wonderland in Iceland to the sandy beaches of the Bahamas, your wedding business can take you anywhere. But, to earn these opportunities and be a successful destination wedding planner or vendor, you need to put the work in first.
Position yourself correctly, talk to your ideal client’s desires and anxieties, and prove you’re an asset to their experience. Doing these three things will show you’re a credible destination wedding vendor and make you the go-to choice for those seeking a stress-free wedding on location!
Is your website copy working towards your unique business goals? If not, Cupid Copy can help. My signature website copywriting & brand messaging experience works backwards from your goals, ensuring your website is working towards your dream business. Click here to learn more.
