December is the best month for blogging. It’s the season of shopping, scrolling, and new-year wishing, which means, your dream couples are browsing the internet even more than usual, leading to an increased chance they’ll happen upon your wedding blog. But to ensure your wedding blog is at the top of their search results and they stick around to read, you need to publish quality blog content.
At the beginning of the month, I chat with my blog retainer clients about the content they want to create. They understand their long-form content will influence their social posts for the month, make them stand out from the competition, and show they’re a business that values serving.
To put it simply, blogging is incredibly important for their wedding business marketing strategy. And I want to ensure they’re getting the most out of every post — I also want this for you!
To help guarantee your blog posts are nurturing, converting, and improving your SEO, I’m sharing 13-holiday blog post ideas you can write and publish over the next few weeks.
13 Holiday Blog Post Calendar And Make Sure Your Wedding Blog Stands Out This Season
-Christmas gift ideas for the bride-to-be
-How to prepare for a winter wedding
-Christmas proposal ideas
-Cosy wedding inspiration
-Planning a wedding in 2023? Here’s everything you need to do before the new year
-Winter event case studies
-Unique winter wedding venues
-7 benefits to having a winter wedding
-When you need to reach out to your wedding vendors
-Winter wedding dress inspiration
-Summer versus winter wedding: what’s the right choice for you?
-Winter wedding entertainment inspiration
-Cold weather cocktail inspiration
Additional wedding blogging tips:
Break up your copy
Make sure you’re not overloading your readers with huge chunks of text. Keep paragraphs short and sentences direct (not full of fluff).
Conduct keyword research
These are great, seasonal wedding blog post ideas. But to ensure your posts are relevant to your audience, you need to conduct keyword research and include the words they’re searching for regularly in your blog content.
Use an SEO plugin
Search engine optimisation is one of the biggest benefits of blogging. You want your wedding website to rank the highest! To make sure all your effort hasn’t gone to waste, install an SEO plugging and see how well your post performs.
Yoast SEO is my favourite!
Write like a human being
Yes, you want to share value and be professional on your business blog, but that doesn’t mean being boring! Write like you speak and showcase your personality.
Add engaging photos
The writer girl talking about photographs?! Scandalous. But seriously, your words and design should work together to create an immersive experience for the reader. Plus, images are superstars breaking up text and focusing attention. Make sure your images are relevant and with appropriate, keyword-including alt text (Google loves alt text).
Add meta descriptions
Your meta descriptions tell Google what your page is about in a few words. This description helps Google (or another search engine) put your content in the right place for people to find it.
When using an SEO plugin, like Yoast, you’ll have the opportunity to insert your meta descriptions, improving search engine optimisation. Make sure you do this on every blog post on your wedding business website to improve your performance and ranking.
