You’re ready to finally create a website for your business — a cosy home for all your offers, information, and sales processes. So much better than the pieced-together social profiles and Linktrees you’ve been ~functioning with~ so far.

Or, maybe, you’ve got a website, but it’s collecting dust hidden in the depths of Google. It’s been years since it was last updated, and you know buyer habits have changed significantly since then. Your dream clients need to see, read, and feel different things than they did 4 years ago. And right now, your website is selling to people in the past.

You’re ready to give your website a glow-up and start bringing in truly aligned clients who love you for who you are and what you do now, not 4+ years ago.

The only problem is, a lot (like a lot, a lot) goes into website copywriting) and you’re fumbling over the first hurdle, wondering, “What pages does my website need?”

Don’t worry — we’ve all been there. Great intentions. 10/10 ambitions. Just a few pesky unanswered questions holding us back.

Thankfully, you have your trusty neighbourhood website copywriter here to clear this up.

What pages does my website need?

Every website copywriter will have their answer to this. ‘Core website pages’ are up for interpretation. And your business model will influence this answer too (yep, it’s a different answer for those of us selling services versus those of us shifting cute hair ribbons). But as a dedicated website copywriter, I have my set-in-stone answers.

Home Page

The Home Page is standard for every website and shouldn’t be a shocking answer to the question, “What pages does my website need” because, well, it’s literally the home of your website.

The purpose of your Home Page is to give your readers an overview of what you do and motivate them to keep exploring your site. This means, your Home Page needs to be equally hospitable and persuasive.

About Page

Often fondly termed ‘The About Me Page’ — buuut, as a website copywriter I don’t *love* this term because the About Page should really be about what you do for your customers/clients.

It’s a combination of who you are, what you do, and why you’re their perfect-match person.

The About Page is a tricky balancing act. But, when done well, it will effortlessly connect with your dream clients through the screen.

You can click here to steal my About Page structure and learn how I craft About Pages that convert for my clients.

Services/Product Page

If your website were a conversation (which it should be structured to be!), this is where you whip out your A*, Dragons Den-worthy pitch. Make your reader swoon with an offer they can’t refuse by guiding them through how your product/service elevates and improves their lifestyle.

Website copywriter tip: Go deep! Don’t just tell them, my service relieves stress before the wedding day. Go into microscopic detail about the day — the events leading up to it, the big feelings they’ll feel, how the experience will play out before them. Give them a taste of the show before they take centre stage.

Once you’ve set the scene, you can then dive into the deliverables/description of what you’re offering. But never before!

Contact Page

You’ve put the hard work in and now it’s time to close the sale. Remind your reader why they’re here: what you can do for them to fulfil their desire or take away their pain. Invite them into your offer and ask for the information you need to take the next step.

If you’re a product-based business, the Contact Page should only be used for lovely, well-meaning comments about the gloriousness of your products (we hope). So, for my fashion brands, beauty businesses, and other product-based whizzes, this all-important page is your Checkout Page.

Add copy to this page that reminds them of the uniqueness of your brand and highlights why they’re so excited to bring your products into their life.

Do it well, they’ll be clicking that all-important “buy now” button. Do it badly, they’ll be hopping to the next tab while you’re kicking yourself for letting them bounce at the last hurdle.

Once you’ve got these pages polished and published, you can start experimenting with additional pages and earn some SEO points from your best friend search engine, Google. But, remember, every page needs to serve a purpose, must have enough words on it, and don’t clutter up your navigation menu — we want your dream client to be able to stroll around your website with ease.

“What pages does my website need?”: Blog post conclusion

Your website needs a Home, About, Services/Product, and Contact/Checkout Page to convert your ideal clients/customers. Focus on crafting the website copy for these essential pages first and then continue to serve your audience by adding additional, high-value pages to your website.

And if you’re searching for a website copywriter to take this heavy-duty business task off your hands, click here. I’d love to help.