You’re ready to hire a website copywriter and elevate your brand’s messaging and website copy. However, you know your brand deserves the best. And this is an investment you want to get right. After all, this person will be giving your beloved brand a voice!

So, before you choose your perfect match, you need to delve into their website copywriting portfolio. Here, you’ll determine whether they’re the right person to guide you through this experience and provide the copy you need to connect and convert your future soulmate clients.

To help you with this task, Cupid Copy is sharing 5 things you need to look for in your potential website copywriter’s portfolio.

Have they worked with your industry before?

While industry-specific experience isn’t a must for everyone, you might want to work with a website copywriter who has experience with your product/offering.

You can work with industry-specific copywriters who focus on serving one space or generalised copywriters who have diverse experience.

While I’d argue every worthy copywriter will take time to research and learn about your industry, hiring someone with existing experience can benefit those functioning in complex spaces or with tight deadlines.

You can learn more about the pros & cons of industry-specific copywriters here.

Do you resonate with their past projects?

Often a particular project or client will stand out in a website copywriter’s portfolio. This might be a brand similar to yours, a project you admire, or even the copywriter’s own site. What draws you to their past projects, and how do you think this experience will enhance your own?

When Cupid worked with Luxe Bounce, an event rental company, they came to us in awe of our project with event-peer Exquisite Mobile Bartending. Whereas, other clients have resonated more deeply with other projects.

Browse through their website copywriting portfolio to see what sticks with you.

Are you happy with their processes?

Every website copywriter will have a unique process. Cupid works on 2-6 week projects to fully immerse ourselves in our client’s brands and stories. However, other copywriters offer copy VIP days, where the project is complete in less than 24 hours.

Whether the timeline is long or short, you’ll dedicate your time to this project. Find out how many calls, questionnaires, and client activities are required of you, and decide if you can make this commitment.

If you can’t find processes in the website copywriter’s portfolio, view their Services/Experience page. Many of us house this here.

Can they develop/adopt your unique voices?

Part of hiring a copywriter is putting a compelling and engaging voice to your brand. You might work with your website copywriter to develop this voice, or you might have defined this and need them to implement it. Either way, your copywriter’s portfolio needs to show they’re capable of understanding the nuances of different brand voices and replicating these for their clients.

Browse through the work in their portfolio and assess the voice in each piece. If you struggle with this, chat with your potential copywriter about brand voice development and find out their approach/perspective.

We advise always working with someone who values the impact of a defined brand voice!

Do you feel a personal connection?

Ultimately, knowing if someone is your perfect match website copywriter isn’t going to be in their portfolio, it’s going to be in your heart. If you trust, like, and believe them, they’re the right copywriter for you.

Lacking a personal connection can cause boundary issues, poor communication, and unaligned results. Whereas if you know your copywriter understands and values you, you’ll have website copy that feels true to you and meets expectations.

Having a personal connection will create a good working relationship that benefits the final project and your experience.

So, always peek into your website copywriter’s portfolio, but don’t forget to stroll around the rest of their website and social media, and see if they’re your soulmate service provider.